BRAND NEWS — SUMMER 2026:
Three Great Valley Brands. One Great Valley Company.
For more than thirty-five years, homeowners throughout Chester County have known Great Valley through several familiar names: Great Valley Pool Service, Great Valley Awning, and Great Valley Holiday Lights & Decor. While each brand served a distinct purpose, they have always shared the same foundation—one family, one team, and one commitment to helping homeowners enjoy their outdoor spaces.
This summer, those brands are formally coming together under a single parent identity: Great Valley Pool & Seasonal Outdoor.
The change reflects something that has been true for decades. While customers may have interacted with different divisions at different times of the year, behind the scenes they were working with the same company all along.
A family might call Great Valley Pool Service to open their pool in the spring, work with Great Valley Awning to add shade to their patio in the summer, and schedule holiday lighting at the end of the year. To customers, those may have appeared to be separate experiences. In reality, they were all part of the same organization serving the same home.
As the company has grown, it became clear that the brand should better reflect that reality.
A More Unified Vision:
The new Great Valley Pool & Seasonal Outdoor identity brings together the company's seasonal specialties under one umbrella while preserving the expertise and reputation each division has built over the years.
Pool service remains pool service.
Awnings remain awnings.
Holiday lighting remains holiday lighting.
What changes is how those services are represented as a company. Rather than operating as separate brands, they now sit together as part of a broader outdoor living organization focused on helping homeowners enjoy their properties throughout the year.
The new structure also better reflects the way customers think about their homes. Most homeowners do not divide their outdoor spaces into separate categories. They simply want a trusted partner who can help them create, maintain, improve, and enjoy their backyard and outdoor living areas regardless of the season.
Built on the Same Foundation:
While the company name is evolving, the things customers value most are not changing.
The same ownership team continues to lead the company.
The same showroom remains in Frazer.
The same service teams continue to visit homes throughout the region.
The same phone numbers, relationships, and commitment to customer service remain in place.
For longtime customers, the transition should feel less like a change and more like a clarification of what Great Valley has always been: a single company supporting outdoor living year-round.
Looking Ahead:
The outdoor living industry has changed dramatically over the last three decades. Homeowners today are investing more than ever in creating outdoor spaces that function as extensions of their homes—places to relax, entertain, gather, and celebrate throughout the year.
By bringing its brands together under the Great Valley Pool & Seasonal Outdoor name, the company is positioning itself to better serve those evolving needs while honoring the reputation that has been built since the beginning.
After thirty-five years of helping families enjoy their backyards, the mission remains the same. The name on the door is simply catching up with the company that has been there all along.
Great Valley Pool Service & Great Valley Awning | 446 Lancaster Avenue, Frazer, PA 19355 | Pool Service: (610) 889-0711 | Awning: (610) 889-3104 | greatvalleypool.com | greatvalleyawning.com | Serving Chester County, Delaware County, New Castle County and surrounding areas.